
Self-confidence with Lore
“Our project is an application for mobile phones which scans a user’s face and with the help of this photo, artificial intelligence and various machine learning algorithms detects what skin problems the user has and where he has forgotten to shave,” explains American-born Omar Saracevic. He developed this app together with Stefan Stevanovic, who studies economics with marketing and special marketing specialisation at Vienna University of Economics and Business, and Aleksandar Sargic, a social and business management student. So that the assistant, Lore, can recommend the perfectly matched L’Oréal Men Expert product, the app is connected via GPS and doesn’t just transmit the weather situation but also suggests a shop in the close vicinity which offers this product. If, for instance, it’s sunny, Lore suggests a product with a higher sun protection factor. “Personal assistant Lore speaks to the user like Apple’s Siri or Amazon’s Alexa. By looking in the user’s calendar she knows whether there is an important upcoming appointment, such as an application interview, and supports his self-confidence with a particular product suggestion,” says Saracevic.Luck with the team
Team Paradigm Shifters, who want to digitalise the cosmetics industry, found each other on the online platform of the L’Oréal Brandstorm student competition. “Parallel to my studies in biomedical engineering, I like taking part in competitions and just stumbled across the L’Oréal Brandstorm Challenge online,” says Omar Saracevic, describing how became involved. Because he knew that good business skills would be important for the development of the project, he deliberately looked for these skills. So he found his way to Stevanovic and Sargic online, who from their side were missing the technical skills. This marked the birth of the Paradigm Shifters. And we’ll keep our fingers crossed for them at the grand final in Paris.The L’Oréal Group has used Brandstorm as a recruiting measure for budding employees from all over the world since 1992. After taking part in the contest, students frequently come back to L’Oréal for an internship or a permanent job. This means that Brandstorm is a worldwide opportunity for a career entry both for students and for L’Oréal.