Idea Competition

Logo and Acronym URBA Graz

Competition Guidelines

1. Contest Description | About URBA Graz and the Institute of Urbanism In future, all the research done by the Institute of Urbanism goes under the name/brand URBA Graz. The Institute of Urbanism would like to know, what could be the meaning behind “URBA Graz” and the graphical identity of it FOR YOU? The field of research of this lab is Graz and its surroundings, it will focus on the public space, the flow problem (mobility and energy), the transitional and smart planning. Further, the ecological, human and spatial issue will be central key issue. 1.1 The Compound Term for the Acronym “URBA” As mentioned in the beginning, the Institute of Urbanism (Institut für Städtebau) is searching YOUR IDEAS for the compound term behind “URBA Graz”. It should be emphasised that English is the preferred language for the term. It is absolutely important that the content refers to the institute’s research interests. Requirements:

• In the first instance, we are seeking for a compound term for the precise abbreviation URBA
• If there could be a much better term found that di ers slightly and would make an abbreviation such UURBA or URPA, it can be also submitted
• Please save your contributions only in following formats: .doc, .docx, .rtf, or .txt
• Every page has to contain your name in the header
• You can submit as many ideas as you want

1.2 The Logo The second purpose of the competition is to design a logo for the research unit of the Institute of Urbanism. The logo will be used online and in print. Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as colour. The final version of the logo will need to be suitable for high quality printing as well as for fax or other lower resolution prints/copies. Furthermore, the logo has to be identifiable and legible even in small scale. Requirements:

• The logo must contain the abbreviation URBA, legible contributions are preferred
• The design has to follow the “Manual zum Corporate Design (CD) der TU Graz”, which can be downloaded in the TU4U (https://tu4u.tugraz. at/fileadmin/user_upload/redaktion/Richtlinien/ Corporate_Design_CD_Manual_Richtlinie_ TU_Graz.pdf)
• Since the TU guidelines are demanding to use “sub-logos” always in combination with the TU Graz logo – in this case the URBA Graz logo –, your logo should be submitted with the TU Graz logo in context (e.g. see examples in “Manual zum Corporate Design (CD) der TU Graz”)
• The logo does not have to contain the acronym AND the compound term, but two versions would be an advantage (just logo and the logo with the compound term can be submitted)
• Preferred format for the logo is A4 portrait format in PDF format. The design has to be vector- based. The limit on attachment sizes for our email is 7 Mb, larger files be handed in sending a download-link to your files.
• Handing in diff erent versions of the logo and di erent designs, respectively, are permitted and welcomed!
• Every page that contains a logo has to contain your name somewhere on top
• You can submit as many logos as you want!

1.3 Submission Process in Short

1. Find an adequate compound term for acronym  ( “URBA” – Save it in .doc, .docx, .rtf, or .txt format )
2. Design a vector-based logo - Save it as .pdf
3. Send your contribution to urbagraznoSpam@tugraz.at   
4. before 20th of March, 24:00!

2. Eligibility The idea competition is open to anyone! 3. Jury A jury consisting of 5 representatives from the Institute of Urbanism and partners, and of specialists in the field of graphic and corporate design will select the winning best three contributions. The team will consist of following jurors:

• Prof. Aglaée Degros, Head of the Institute of Urbanism, TU Graz
• Ass. Prof. Johann Zancanella, Institute of Urbanism, TU Graz
• Ass. Prof. Wolfgang Dokonal, Institute of Urbanism, TU Graz
• Ernst Rainer, Research Director of the third-party funded Research Unit of the Institute of Urbanism, TU Graz
• Christina Frauenede

4. The Prizes The three best submissions will be awarded. All three winners are awarded following prices:

1. Certificate
2. DVD/Blue-Ray “Demain”
3. One of three fascinating books about urbanism

(the winner selects first, then the second) The winners will be informed by mail and announced at our homepage and on our Facebook www.facebook.com/stdb.tugraz.at page on the 3rd of April. 5. Copy Right By entering the Contest, all participants agree to assign all of his or her rights, title and interest in the entry to the institute. Since it is an idea competition, the Institute of Urbanism reserves the right to modify the logo, the wording or use just parts or ideas of it.